Sponsoring Games | GameGum - Free Flash Games

You can make a living by producing Flash games, but the sponsorship model is kinda tricky, if you're a game developer who's trying to pay the bills. Typically, most sponsors will want their sponsorship to be exclusive, so it's hard to sell multiple licenses that way. If you're trying to make a living producing Flash games, your best bet (imo) is to get some clients like Nickelodeon, who have deep pockets and a consistent demand for Flash games. For indie developers, like myself, it's harder to compete with the big boys (considering they have bigger toolkits and more experience), so making Flash games and sponsoring them is a good way to get recognized, and gain some valuable experience (and money).

Unless you work for a large flash firm, and do it as a full time job.